Google has Changed our World and Helped Save Lives.

In a crisis such as yesterday’s Boston Marathon terrorist attack, people need information about their loved ones—and they need it fast.

With Google Person Finder, they have access to this important information. Google built the tool after the 2010 Haiti earthquake. People can use it to search for someone or provide information. If no information is available, users can create a new record. They can also subscribe to status updates on a particular person, and if updated, they’ll receive an e-mail with new details.

Currently, Google’s Boston Marathon Person Finder is tracking 5,500 individuals. The tool has been used all over the world to reconnect people in post-disaster situations. What a remarkable advancement over the past 10-12 years. We can’t imagine the horror of being there or desperately seeking the whereabouts of a friend or loved one.

Google! We appreciate your helping people track down their friends and loved ones after such a scary and horrifying event.

To the City of Boston! We are praying for you and with you.

Rev Up Your Marketing With Promotional Car Sunshades

Big, bold and unmistakable, Promotional Car Sunshades get your logo across loud and clear. When your company name is printed prominently in gigantic, look-at-me letters, the effect is similar to having hundreds of billboards—people see your logo everywhere.

What makes Promotional Car Sunshades such powerful marketing tools? They move. Wherever recipients park their vehicles and pull out your imprinted sunshade, your logo gets seen. This exponentially extends the reach of your marketing message.

Promotional Car Sunshades have huge imprint areas, so take advantage by imprinting your logo, company name, phone number and web address. If you want to promote it, there’s room on the sunshade.

Here’s a look at the main types of promotional Car, Truck and SUV Sunshades:

Pop-open car sunshades. This type of sunshade features one or two panels that fold up for easy storage, and then pop open for maximum sun protection.









Accordion-style sunshades. Your customers can fold these out and put them in the windshield when they park their vehicle. It doesn't get easier!










Insulated Sunshades. This style of sunshade reflects more of the sun’s rays, keeping vehicle interiors cooler. They have a high-end look, and they’re durable, typically lasting for years.










Roller Custom Car Shades. These help reduce the temperature inside the vehicle and block sun rays from passengers’ faces. They’re ideal for side and back windows, and because drivers typically install them and leave them up, your company gets year-round exposure.








Few marketing ideas have the same amount of intensive, consistent exposure. Promotional Car Sunshades can make an impression on hundreds of people a day. In one month, your company could possibly gain exposure to hundreds of thousands of people—all with one promotional car sunshade.

KennedyPromos know-how tip: Promotional car sunshades aren't just used for keeping away the sun’s penetrating glare—your customers also use them to protect their dashboard from the sun’s rays or to block visibility inside the vehicle. They make a practical gift any time of year.

"Behind a Successful Man or Woman, there needs to be a Supportive Partner for Life."

As I perused reading material over the past few days, for this post, my wife, Mary Kennedy and I decided to download the Audio Version of Lean In: Women, Work, and the Will to Lead. by Sheryl Sandberg, the COO of Facebook.

We listened to the book on the way back from visiting our daughter, Layne Kennedy, in Los Angeles last weekend. If you've never listened to an Audio Book, it's kind of fun when you're traveling and it makes the time fly.

I thought the book was very thought provoking and way past due. I especially enjoyed the section on how important it is for Women(and Men for that matter) to pick a good partner that's supportive in whatever endeavor each partner aspires to throughout their life.

The old saying that "Behind a Successful Man there is a Woman" needs to be updated to say "Behind a Successful Man or Woman needs to be a Supportive Partner for Life."

After listening to the book and watching Ms. Sandberg's interviews on the Television and Internet during the past week, Mary and I spent some time talking about Women in the Workplace issues of today and agreed on how fortunate we were to find and support each other for nearly 35 years. (I guess some would call that back in the dark ages)

Obviously the road was quite different back then. After I left the traditional corporate life at the Minneapolis Star Tribune in 1995, I joined Mary and we ran our Specialty Advertising business together in Minneapolis, until we moved here in 2001 and Mary added her Real Estate business to the mix in 2004.

With both Paul and Layne in college that year we entered the world of empty nesting and realized we had diversify as the college bills started rolling in.

2004 and 2005 were very good years, for us, in Las Vegas Real Estate. 2006 is when the character building, as the market turned down, began for both of us. Mary stepped up her game through a really tough Las Vegas Valley Real Estate Market and has grown into a great Realtor and the best partner anyone could ask for.

I encourage everyone (man or women) to read or listen to Ms. Sandberg's book and when you get to the point of picking that special partner for life, I hope that special person will make you feel as fortunate as I was on that blind date way back in 1978.

Hopefully Mary would say the same about me... (Of course that kind of depends on the day!)

The last thing is... If you have not seen the Pepsi Test Drive Commercial with Jeff Gordon video, kudos the Ad Agency! It's up to and over 29 million hits so far on YouTube and is hilarious.
 
Best Regards,

John Kennedy
Kennedy Specialty Advertising
Las Vegas, NV.
http://kennedypromos.com

Trade Show Planning & Execution are Essential for Success

Buzz Builders

When exhibiting at a trade show you’ll want to use imprinted products that will attract people to the trade show in the first place, to your booth while there, and more importantly, to your company after it’s all said and done. Consider your booth personnel; it’s a good idea to provide them with matching, imprinted shirts. Pick a bright color, so they stand out among the crowd of exhibitors. Pre-show, get your hands on a list of attendees and send lanyards, wristbands, badge pouches and tote bags to your top 500 prospects from that.

Education Sessions

Along with the pre-show goodies, provide some of the items people will need for education sessions. Bottled water allows attendees to keep hydrated on the go, while a folder, pen, or highlighters are items they are sure to use. USB flash-drives show prospects your company is far from ordinary.

In-Booth Traffic Builder

During the show, grab attendees’ attention. Mints will attract their eye. Then, after you have introduced yourself and the company, offer items such as a letter slitter, stationary pail, or key-chain as an additional gift for stopping by. Draw attention to your booth with a custom pop up or table display.

After-Show Follow-up

In addition, after the show, a simple paperweight is functional and appreciated and will really reflect positively on your company.

Promotional Folders are Great Distribution Tool

 

When you have printed information to transport and share with various audiences, promotional folders serve more than an operational purpose—they become mobile branding tools. That’s exactly what our client, Gary Cox, of Kemp Broadcasting likes about the Eco-Friendly Promotional folders we designed, produced and delivered to his Las Vegas event.

As General Manager for KVEG, KMZQ and KVGQ and a medium size billboard company, in the Las Vegas Valley, he needed to get a package of advertising materials to potential partners—and he needed to do it efficiently.

Kemp Broadcasting used large custom document folders to distribute this important information to stakeholders. They are printed in full color and can be customized based on your requirements.

“We needed a way to effectively communicate the various initiatives that we are involved in throughout the year,” he says. “The folder was an opportunity to present the material in a neat and attractive way. 

Custom folders were the perfect way for Cox and his people to organize tiered layers of information about Kemps capabilities for personal customer calls. It was also was an attractive package that were sent to Ad Agencies and PR Firms for distribution to National Advertisers.

As a longtime Kennedy Advertising client, Cox has been impressed with our customer service, product quality and delivery times. “We will continue to enjoy Kennedy Advertisings Outstanding Customer Service for our future promotional needs,” he says.

KennedyPromo Tip: Tuck a thin, lightweight promotional item such as a magnet, bookmark or pen inside your custom folder to extend your message

Promotional USB's: Frequently Asked Questions

Promotional USB drives: They’re small, handy and perfect for passing and storing information. Add your logo, and you have a smart giveaway your customers can use at work and at home. Want some promo know-how on the tiny but mighty promotional USB? Check out this FAQ and click the Promotional Idea Video below.

1. What exactly is a Promotional USB drive? It is a solid-state storage medium that reads and writes to flash memory. It combines flash memory with a way to transfer the files stored on it through an integrated Universal Serial Bus (USB) interface. It’s small, inexpensive and durable. Custom USB drives are most commonly used to transport and store personal files such as documents, pictures and videos. They can be inserted in most any type of computer and accessed in the computer’s files system, making it simple to add or remove files, and then transport in a pocket.

2.  What does USB stand for? Universal Serial Bus

3.  What are other names for a promotional USB drive?

• Flash drive
• Thumb drive
• Memory stick
• Pen drive

4. What are the different styles of custom USB drives? USB drives come in all shapes and sizes. The most popular style is the swing drive which features a swinging cap closure. Other drives have various caps, some retract, some are built in to shapes, and some are wearable in the form of bracelets. Some come as part of pens hidden in the cap, and there are even eco-friendly styles built from bamboo. The limit is only your imagination.

5. How long will files last on the promotional USB drive?Our USB drives have a 10-year shelf life. Most of the USB drives that we sell will be good for 10,000 writes with virtually no limit on the number of reads.

6. Can the drive be Pre-loaded? Absolutely! Pre-loading a drive is a great way to enhance the effectiveness of your promotion. The first time your customers use the promotional USB drive, they can see your file in the directory. You can put any file you choose on the drive. When customers click it, they can instantly see the information you want them to have. Our customers appreciate the time and money they save by having us pre-load their USB drives for them.

7. What does “plug and play” mean? The device will not need any configuration or files installed; just plug it in. Your customers will be immediately ready to drag and drop files.

8. What are the largest promotional USB drives available on the market today? Flash drives up to 256 GB are available, with plans to release a 2 TB in the near future.

9. Are there other uses for promotional USBs? Due to the size, portability, and durability of USB drives, they are used to move files around and for extra storage. Even Xbox 360, PlayStation3, DVD players and DVR devices, and some smartphones have USB ports.

10. Why does pricing change so much with promotional USBs?Flash memory is a commodity, and pricing is controlled by global supply and demand.  Case in point: The 2011 earthquake in Japan caused pricing to go up around 30% over one weekend.

KennedyPromo Tip: Check out the how USB Promotional Flashdrives can be used in a company promotion below:

What we do at Kennedy Advertising

We are a Promotional Product Distributor and proud member of the Advertising Specialty Institute. Promotional Products, also known as Ad Specialties, make up a nearly $17 Billion Dollar Industry and are used by virtually every business in America. Why? 

Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like TV, magazines and the Internet.

We are able to supply your company with every possible promotional product from over 3000 suppliers. With so many ad specialties available there is a huge opportunity for professionals like you to boost ROI and leave a lasting impression with your customers.

Our mission is to help you create long-lasting relationships with your clients through the power of promotional products. Contact Us Today @702-324-1334.

We would be Happy to Help!