Kennedy Advertising's Inspiration Guide for 2015

Introducing Kennedy Advertising's Inspiration Guide for 2015

Discover the Inspiration for Your Next Promotion! Featuring Innovative Design, Enhanced Performance & Eye Catching New Looks, this is Your Guide to Products that Make an Impression.

Maybe it's a Compact Bluetooth Speaker, a Checkpoint Friendly Tote for the Airport or a Portable Charger that Brings Your Smartphone or Tablet back to Life.

There are Thousands of Possibilities, but One Thing is Certain:

You Can Do More!

Just because Something Isn't Happening for You Right Now, Doesn't Mean that it Will Never Happen

As some of you already know, my better half, Mary Kennedy, is a RE/MAX Realtor here in Las Vegas. Part of my mission in life is to handle her Internet Marketing, which includes Email Marketing Social Networking/Sharing as well as publishing "The Las Vegas Valley Real Estate Update" There are also some great platforms and tools built for the Real Estate Industry that we integrate into our Email Marketing & Social Network Platforms like Facebook and Twitter.

I also run the Internet Marketing for my own Printing/Ad Specialty business at Kennedy Advertising also known as KennedyPromos.com on the Internet. Two very different businesses!

Now I'm not writing to tell you that I'm the Grand Guru of Social Networking. That's the furthest from the truth. In fact, I kind of wince when I read a profile where the person claims to be a Social Media Guru. This medium is so new and fast moving that it's hard for me to believe that any one person is capable of maintaining expert status on a consistent basis. I will also offer that I have been wrong before and maybe I'm wrong now. I'm not out looking for a self proclaimed Social Networking Guru... We have had moderate success with both businesses and I'm happy just learning the way I am. Until I learn enough be dangerous, I'm happy!

I have spent most of my time learning by trial and error. After reading and listening to all the articles and books, I have come to the conclusion that if you are to be moderately successful at first, you need to:

1. Identify & share information, with Commentary, that readers will value.
2. Track link performance.
3. Keep tweaking as you go.
4. Stay focused and on task and mostly
5. Don't give up!.... No matter what!.... Don't give up!

Now! Moderately successful may mean something different to others than to me. Just to Clarify! My friends, clients and business partners wouldn't mention the word patience in the same sentence with my name. I always like good things to happen faster than they do.

This process has tried my patience and as I have become frustrated along the way, it seems that I read a book or article or listen to a webcast that charges me up again with a few Ideas to try and tweak by trial and error. I have found that as I continue, a small snowball is now rolling into something bigger.

In the end, the bottom line is what counts. Is there a payoff to all of the invested time and  little money when you look at the big picture. I can tie this effort to about 8 home sales over the past 2 years with 5 coming in 2013. So there may be some momentum building. Am I sure? Nope!

I have over 1000 LinkedIn connections..... Is that good??? Jury is still out, but I tend to think that the 80/20 rule applies. Has it led to new business and new long term clients? ..... Yes with moderate success. Is there momentum?..... Yes, but a different kind of momentum on LinkedIn. This platform helps me spread my message and share valuable links, with commentary that readers value. It allows me to share opinions and values that help build my online character. As I continue to post and share, the connection decide whether to interact and share opinions with me or even ultimately decide whether I may be a good person to do business with.

Remember the 80/20 rule I mentioned in the previous paragraph? Of my roughly 1050 LinkedIn connections, 20% are truly engaged on a consistent basis the other 80% are present on the platform with a profiles as they should be. They may have time constraints that don't allow them to engage or they may not have grasped the full concept Social Networking...... Yet!

At this point, all I can say is don't feel bad because I'm still working on it!

Looking for Some New Ideas to Help "Promote Your Business with Promotional Products???"

In keeping up with the Best Available Technology in the Industry, We are pleased to share our Kennedy New Zoom Catalogs to give you some Ideas for your next great company or product promotion. If I can be of anymore help, feel FREE to contact us at Anytime. In the meantime, click on the catalog covers below to access  our up to date Collection of Product Ideas.


We have compiled the most popular list of summer Promotional Products and Published them in our Events and Outings Catalog. Custom giveaways like these are fun to hand out during the summer as part of a marketing campaign or to use as a Corporate Gift. With heat waves affecting millions of people across the country this summer, some of these products are really nice giveaways to help your customers stay cool. Click on the catalog cover to the left to see some of these Great Summer Ideas.



Even with the best selection of Promotional Products, the most helpful staff, and an award-winning web site, we wouldn’t be where we are today if we couldn’t deliver the best prices on all of our promotional items. We understand that at the end of the day, our customers want to complete their projects at the lowest cost possible. That’s why securing the best pricing and offering monthly discounts and sales is always high on our to-do list! Click on the catalog cover to the right to see our Selection of Our Best Promotional Products at the lowest Prices.


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There’s never been a better time to give tech promos. There are officially more tech devices than people in the United States: 425 million gadgets in homes, according to the NPD Group. People love their technology, and smart marketers are using it to their benefit. Tech promotional products aren’t just useful gifts—they’re a way to integrate your brand into customers’ lifestyles. Click on our Powering the Curve catalog cover to the left to check out some tech promos that will power up your marketing.



Are you using Promotional Products to reward your company’s employees? You should be! Companies with recognition programs in place have more engaged employees and a voluntary turnover that’s 31% less than companies that don’t say thanks, according to research from Bersin and Associates. Show some love to the people who keep your business churning and your customers happy. And we’re not talking about giving them a prime parking space or a free afternoon off.

Promotional USB's: Frequently Asked Questions

Promotional USB drives: They’re small, handy and perfect for passing and storing information. Add your logo, and you have a smart giveaway your customers can use at work and at home. Want some promo know-how on the tiny but mighty promotional USB? Check out this FAQ and click the Promotional Idea Video below.

1. What exactly is a Promotional USB drive? It is a solid-state storage medium that reads and writes to flash memory. It combines flash memory with a way to transfer the files stored on it through an integrated Universal Serial Bus (USB) interface. It’s small, inexpensive and durable. Custom USB drives are most commonly used to transport and store personal files such as documents, pictures and videos. They can be inserted in most any type of computer and accessed in the computer’s files system, making it simple to add or remove files, and then transport in a pocket.

2.  What does USB stand for? Universal Serial Bus

3.  What are other names for a promotional USB drive?

• Flash drive
• Thumb drive
• Memory stick
• Pen drive

4. What are the different styles of custom USB drives? USB drives come in all shapes and sizes. The most popular style is the swing drive which features a swinging cap closure. Other drives have various caps, some retract, some are built in to shapes, and some are wearable in the form of bracelets. Some come as part of pens hidden in the cap, and there are even eco-friendly styles built from bamboo. The limit is only your imagination.

5. How long will files last on the promotional USB drive?Our USB drives have a 10-year shelf life. Most of the USB drives that we sell will be good for 10,000 writes with virtually no limit on the number of reads.

6. Can the drive be Pre-loaded? Absolutely! Pre-loading a drive is a great way to enhance the effectiveness of your promotion. The first time your customers use the promotional USB drive, they can see your file in the directory. You can put any file you choose on the drive. When customers click it, they can instantly see the information you want them to have. Our customers appreciate the time and money they save by having us pre-load their USB drives for them.

7. What does “plug and play” mean? The device will not need any configuration or files installed; just plug it in. Your customers will be immediately ready to drag and drop files.

8. What are the largest promotional USB drives available on the market today? Flash drives up to 256 GB are available, with plans to release a 2 TB in the near future.

9. Are there other uses for promotional USBs? Due to the size, portability, and durability of USB drives, they are used to move files around and for extra storage. Even Xbox 360, PlayStation3, DVD players and DVR devices, and some smartphones have USB ports.

10. Why does pricing change so much with promotional USBs?Flash memory is a commodity, and pricing is controlled by global supply and demand.  Case in point: The 2011 earthquake in Japan caused pricing to go up around 30% over one weekend.

KennedyPromo Tip: Check out the how USB Promotional Flashdrives can be used in a company promotion below:

Google Continues to Impress Me More and More Each Day.

Now! I'm no major geek (I say that affectionately) on a computer, but I would probably rate myself as an intermediate user. 

Like everyone else, I need to become more efficient while learning how to perform more tasks. So I'm constantly trying to discover more short cuts and, since buying my Windows 7 computer back in June, I'm finding more and more of them on Google. I know I'm just scratching the surface, but aren't we all. 

Here are a few of tools and/or programs that I'm learning and that I "LIKE": 

1. G mail now lets you Search within Email attachments: http://goo.gl/44Tp6 

2. Google Voice Users Can Now Export Texts, Voice-mails & Phone Numbers: http://goo.gl/VhQVD 

3. If you use Gmail, you can enrich your contact profiles on the right inside of Gmail: http://goo.gl/D7L8a 

4. Google+ Launches "Tools for Business": http://goo.gl/F7Wti 

5. This one has nothing to do with business, but great for family member (Where was this when my kids were driving my cars?) safety: This App Turns Smartphones Into Safe Driving Tools http://goo.gl/QUsgE 

That's it for this week! If there is anything that I can help you with, please contact me through LinkedIn or feel free to access my web-links through my blog at http://KennedyPromos.com 

Best Regards, 

John Kennedy 

Kennedy Specialty Advertising 

Las Vegas, NV. 

702-324-1334 

KennedyPromos@gmail.com

The eBook Phenomenon And Why It Matters to the Future of Your Business.

When the Amazon Kindle first hit the market in 2007, a lot of people were skeptical. Would people really welcome the age of digital books with open arms? A few years later it’s safe to say that the answer to that question has been a resounding YES.

While print books aren’t quite dead yet, Amazon reported nearly a year ago that consumers were already buying more Kindle eBooks than print books! The speed of this transition has been impressive, considering Amazon had been selling print books for 15 years and eBooks for less than 4 when digital copies won the top spot.

The success of eBooks isn’t limited to just Amazon and its Kindle. The entire industry is pushing more digital copies now thanks to the popularity of mobile devices like eReaders and iPad-style tablets. In fact, eBook sales tripled from 2010 to 2011 and are expected to reach a staggering $9.7 billion by 2016. With such aggressive growth on the horizon, now is the time for your business to ride the coattails of these skyrocketing trends!

 There are already dozens of custom iPad cases. The iPad folio flips open to reveal multiple open pockets for business cards or papers. Its exquisite design protects your iPad from daily use with a leather border and a hook n' loop fastener. Transforms into a horizontal or vertical stand for hands-free viewing. Its leather border securely holds the iPad in place and features openings in the appropriate areas to plug any external devices or adapters.These items come in a variety of colors and prices to meet your budget. For more information, give us a call toll free at 888-725-4487 or drop an email to KennedyPromos@Gmail.com

Promotional eReader Cases, Genuine Leather case with velvet interior lining. Two bottom genuine leather corners and two top elastic straps holds your kindle in place. These items come in a variety of colors and prices to meet your budget. For more information, give us a call toll free at 888-725-4487 or drop an email to KennedyPromos@Gmail.com

Logo Media Sleeves can be colorful and very easy to use. Complete iPad, Kindle or notebook protection, Fits up to 11” notebook, Form-fitting neoprene construction, Patterned back-side foam panel, Slip-entry opening with Velcro closure, Carry as a standalone or place inside your favorite bag Checkpoint friendly in Airport. These items come in a variety of colors and prices to meet your budget. For more information, give us a call toll free at 888-725-4487 or drop an email to KennedyPromos@Gmail.com


These products are a smart, savvy way to promote your brand and impress customers and prospects that own these devices. Putting your logo or marketing message on a case or sleeve will ensure it’s seen every time the device is used, which is ideal for any business that wants more advertising reach and brand exposure in schools, offices, crowded subway cars, libraries, and other public gathering spots. These custom cases also make excellent corporate gifts for companies trying to “wow” their best clients with something useful and fresh. Don’t wait until the competition beats you to it or the market becomes saturated with custom cases – act now to get in on the ground floor of an exciting new tech trend!

These items come in a variety of colors and prices to meet your budget. For more information, give us a call toll free at 888-725-4487 or drop an email to KennedyPromos@Gmail.com

Wikipedia can be used to Help Promote Your Business!

I decided to take a break from being creative this morning and decided to go out on the Internet to look at websites that I frequently use in my business for research. For instance, when I decided to start blogging, I went to Wikipedia to read and consider it's definition of what a blog is. Although the definitions in Wikipedia are not considered to be official, it does have some good information like the definition you see below for "Blog".

 A blog (a blend of the term web log)^[1] is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.

Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.^[2] Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (art blog), photographs (photoblog), videos (video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts.

As of today, the are almost 15 million register users on Wikipedia. As of 16 February 2011, there were over 156 million public blogs in existence. If you think about it, this may be a good time to post your business profile on Wikipedia and if you haven't yet, start a blog using the Wikipedia definition.

How to Buy Flash Drives That Won't Fail!

What you should do when you find flash drives on the Internet for next to nothing!

Flash Drives can be confusing! I have over 7400 to choose from on my website. 1 GB at $5 a similar item at $9.50….what’s the deal?

At the heart of the problem there is a lot of misinformation about flash drive prices and the cost of memory.

Many customers believe they can buy flash drives at below or at unusually low prices. These prices are generally found online and are often quoted direct from the Chinese manufacturer or through their North American or European agent.

The reality is quality memory costs are the same for every manufacturer as demand for flash chips far outstrips the supply. Kennedy Advertising pays the same for 1000 1 GB pieces of memory as we do for 10,000!

So how do you work your way through this? Please read below as there are some important things you should know.

USB Flash Chips are divided up into 4 different classes/standards.

Grades A, B & C. And the sneaky, Grade D

Grade A:

Tier 1- These are bona fide premium chips with the flash chip manufacturers name & serial number imprinted on the chip itself. These chips are produced by manufacturers such as Samsung and Hynix. They are the most expensive, but also the most reliable offering a lifetime warranty. These are the chips Kennedy Advertising uses.

Grade B:
Tier 1 OEM flash chips. These are made by the same legitimate chip manufacturers in Grade A but are without the manufacturer's brand name imprinted on them. These chips are as reliable but may not be of the same standards that the manufacturer would consider putting their name on it. Kennedy Advertising also sells Grade B. A and B are both fine to use.

Below is where the quality issues & problems begin. These will be some of the least expensive flash drives but also have a very high failure rate.

Grade C:
These are called recycled or reclaimed flash chips (not to be confused with the recycled plastic housings) . These chips are considered waste from the "wafer" that the original manufacturer does not want and considers to be garbage. These have a 30% - 40% failure rate. They are sold by the pound. Literally!!!

Grade D: (The Sneaky Grade)
A Sneaky flash drive supplier will actually imprint an original manufacturer's name on a Grade C chip. It may say Samsung or Hynix, etc. but its most definitely junk/knock-off flash drive. Until The Sneaky Grade Flash Drive land’s at your customer’s door you will not know that they don't work very well.

Payment: People don't always think about this.....All off-shore purchases are pre-paid to a Chinese bank before shipment. What is your recourse if the product fails? A reputable agency such as Kennedy Advertising gives you protection under US commerce laws and the insurance provided by Visa or MasterCard. Plus, we don’t deal with suppliers that sell us anything less than Grade A or B Quaility.

Conclusion: You may find flash drives cheaper than at Kennedy Advertising , but they won’t be better….or even the same! As the old saying goes………The taste of a bargain is easily replaced by the bitterness of being fooled.

If we can be of any help...please do not hesitate to give us a call at 888-725-4487 or in the Las Vegas Valley at 702-324-1334 or you can send an e-mail to john@kennedyadv.com

If you would like, feel free to pass this along to people you know that buy Imprinted Promotional Flash Drives. You may help them save a lot of money.

Make It a Date to Remember

Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product.

April

The week of April 27th is National Volunteer Week
Thank all of your volunteers with a small memento of their efforts. Hold a thank-you celebration and include table favors that commemorate their contributions. Select a Volunteer of the Year and award them with a larger commemorative gift. And, be sure to get pictures and send to the local papers.

Some other designations for April that you might be interested in are:

* Alcohol Awareness Month
* National Child Abuse Prevention Month
* Holy Week
* National Donate Life Month
* April 1st: April Fools Day
* April 2nd: International Children's Book Day
* April 3rd: Tweed Day
* April 4th: Victims Of Violence day
* April 5th: National Fun At Work Day
* April 6th: Teflon Day
* April 7th: No Housework Day
* April 9th - 15th: Egg Salad Week
* April 10th: National Sibilings Day
* April 11th: Trivia Day
* April 13th: International Plant Appreciation Day
* April 7th - 11th: National Public Health Week
* April 13th - 19th: National Library Week
* April 27th: National Volunteer Week
* April 15th: Income Tax Pay Day
* April 17th: International Ford Mustang Day
* April 19th - 27th: National Wildlife Week
* April 22nd: Earth Day
* April 24th: Take Your Daughters and Sons to Work Day
* April 27th: Mother, Father Deaf Day
* April 28th: Cubicle Day
* April 29th: National Dance Day
* April 30th: Spank Out Day USA

May

May 11th is Eat What You Want Day

* Have salespeople deliver snack baskets to their customers when they visit on this day.
* Create a promotion based on the Eat What You Want Day making the connection between feeling like you can't eat what you want and you can't seem to get what you want when it comes to (plug in your product or service category). Tell them that on May 11th they can not only eat what they want, but they can have what they want when it comes to (plug in your product or service) by scheduling an appointment with one of your sales reps. When the rep makes the call on May 11 he or she brings a logoed basket of goodies or cookies.

Some other designations for May that you might be interested in are:

* National Barbecue Month
* National Arthritis Month
* Heal The Children Month
* Motorcycle Safety Month
* May 1st: School Principals Day
* May 2nd: No Pants Day
* May 3rd: Free Comic Book Day
* May 4th: Respect for Chickens Day
* May 5th: Cindo e Mayo
* May 4th - 10th: Be Kind To Animals Week ®
* May 5th - 11th: National Wildflower Week
* May 8th: World Red Cross Day
* May 11th: Mother's Day
* May 11th: Eat What You Want Day
* May 12th: Stamp Out Hunger
* May 11th - 17th: National Police Week
* May 14th: National Receptionists Day
* May 16th: National Pizza Party Day
* May 17th: Armed Forces Day
* May 18th: International Museum Day
* May 19th: Armed Forces Day
* May 18th - 24th: National Dog Bite Prevention Week
* May 20th - 26th: World Trade Week
* May 21st: National Employee Health & Fitness Day
* May 23rd: World Turtle Day
* May 24th: Brother's Day
* May 25th: National Missing Children's Day
* May 26th: International Jazz Day
* May 26th: Memorial Day
* May 30th: Hg Your Cat Day
* May 31st: World No-Tobacco Day

June

June 14th is World Juggling Day
Everyone is juggling something so recognizing that can be used for a broad spectrum of promotional needs. There are juggling balls, juggle sets and juggle stress relievers.

Some other designations for June that you might be interested in are:

* Adopt - A Shelter-Cat Month
* Children's Awareness Month
* National Candy Month
* National Rose Month
* June 1st: National Leave The Office Earlier Day
* June 1st: National Cancer Survivors Day
* June 1st - 7th: National Business Etiquette Week
* June 7th - 14th: International Clothesline Week
* June 2nd: National Bubba Day
* June 4th: National Tailors Day
* June 5th: Hunger Awareness Day
* June 6th: D-Day Anniversary
* June 8th - 14th: National Flag Week
* June 14th: World Juggling Day
* June 15th: Native American Citizenship Day
* June 15th: Father's Day
* June 16th: Fudge Day
* June 20th: June Solstice
* June 20th: Toad Hollow Day Of Thank You
* June 21st: Baby Boomer's Recognition Day
* June 22nd: Stupid Guy Thing Day
* June 23rd: Let It Go Day
* June 24th: Celebration Of The Senses
* June 26th: Hand Shake Day
* June 27th: National HIV Testing Day
* June 28th: Marble Day
* June 29th: Log Cabin Day
* June 30th: Please Take My Children To Work Day

Save Money for Your Next Las Vegas Trade Show

HAVE YOU MADE ALL OF THE ARRANGEMENTS FOR YOUR LAS VEGAS TRADE SHOW? ORDER NOW AND SAVE! Do you need presentation pocket folders, full color flyers, business cards or imprinted promotion items for your exhibitor booth? How about Tri-Fold Brochures, Posters, Product Catalogs, Booklets or Imprinted Promotional Products?

We can print and deliver all of these items directly to your exhibitor booth for you on set-up day. THAT'S RIGHT! You don't have to drag your marketing materials to Las Vegas anymore. Let Kennedy Advertising do all of the work for you. That will give you more time to spend with clients and prospects.

We also have imprinted promotional items that you can use for give-aways at the trade show. To conduct a search for items, just left click on the Product Search link below. But the best way is to call me at 888-725-4487, tell me what you want and let me put the best pricing together for you. Or, just drop me an e-mail. It's easier.

Just Think, You Don't Have to Drag Your Marketing Materials Through Airports Anymore!

Interactive Trade Show Promotions

I have learned that the best trade show promotions don’t just blanket pre-registered attendees with a postcard sporting the exhibitor’s logo. Instead, they draw the right prospects into a booth and entice them to linger and learn more about a firm’s products/services. That’s what I have in mind for you – an interactive trade show promotion that will keep your audience involved and interested. Here are three ideas:

1. Offer a little good-humor stress relief. Schedule a local comedian to perform at certain times at your booth. Have him/her tie the industry or services being represented into the jokes. Send a pre-show invitation to announce the appearance, inviting attendees to stop by the booth to receive “A few laughs, some cost-saving lessons and a fun imprinted gift.” Or, promise a caricature artist at your booth and provide imprinted frames for those booth-visitors who have their drawings done.

2. Highlight the results you deliver with an “on-target” trade show promo. Pre-mail a set of imprinted magnetic darts, promising the dart board when the recipient stops by your booth. Involve attendees with a dart-throwing contest and prizes for hitting certain targets. The incentives should relate to your business – perhaps a percentage off an order, a complimentary sample kit, free evaluation, etc. – something that will help you highlight the advantages of your company.

3. Provide a meaningful take-home gift. Consider an advance mailing that offers your top clients special recognition. Tell them you’ve planned a surprise gift for a few top-notch client partners. When they arrive, present them with a plaque for valued patronage and have a professional photographer on hand to snap the occasion. Digital images can then be immediately printed and given to your client for his/her office. Make the award all the more meaningful by tying it to a special service or new product exclusive you’ve planned for the “elite few.”

These are just a few ideas. Give me a call at 888-725-4487, locally in Las Vegas at 702-324-1334 or send us an e-mail and we can work with your specific industry and client base as a jumping off point for some fun, interactive ways to create better booth action and results.

Fool-Proof Ways to Follow Up a Trade Show

Get this: 80% of leads are not properly followed-up after a trade show. That means when you follow through with your clients post-show, you’ve already beat 80% of the competition. Make your efforts even more effective with promotional techniques that stand out and/or encourage ongoing contact and you’ll reap greater rewards from your investment.

Set up an expectation. You’ve heard of two-part mailings prior to a trade show. Consider applying the same concept to post-show efforts. You can give part of a gift when visitors arrive at your booth and set their expectation to receive the second half in a mailing after the show.

This will ensure that your priority piece of mail won’t get lost among the flood that folks receive after a week away from the office. One example is a two-part foam puzzle. The first half is imprinted with the beginning sentences that highlight “$10 Gift Certificate for” or “Special early-bird offer of,” etc. The recipient won’t be able to redeem the certificate until he/she opens your follow-up letter post-show to receive the second half of the revealing puzzle.

Show clients how well you listened when they spoke with you at the trade show. Imprint notepads with your company logo. Then, have your salespeople jot a personal note to the prospect, listing two or three concepts that address the needs the prospect voiced at the booth. Mail the notepad post-show to let the prospect know they’ve been heard and you’re on the job.
Create a continuing reason to contact the prospect. For a female audience, this might be giving a charm bracelet as an incentive at the trade show that will be followed up with quarterly charms given when salespeople make in-office visits. For a gender-neutral gift, consider an etched candy jar that you refill during post-show office visits. The goal is to create a reason to pop into a prospect’s office or to have them look forward to your regular mailings.

Fulfill a special incentive. Today’s digital technology allows for some very personalized follow-through. Ask your clients to bring a photo of their office staff, child or even pet to your trade show booth. You can then scan it and promise to deliver a mug, t-shirt or other item customized with the image at a post-show sales visit.

You get the idea. Now let’s start planning. Give me a call at 888-725-4487, locally in Las Vegas at 702-324-1334 or send us an e-mail and we’ll set you ahead of 100% of the trade show competition after the booths close.

Welcome to John Kennedy's Blog

My background in the Newspaper, Magazine and Internet Publishing Industry has taught me that it's organizing and sharing credible information that people value is what keeps them coming back to read. Easy access and speed are right up there. This is truly the information age.

My experience started in the newspaper industry in 1973. Newspapers are still a traditional mass marketing tool that served us well in the, 60's, 70's, 80's and into the 90's. But as the Internet came online, you could begin to see a paradigm shift taking place.

Then I moved to another, even bigger mass environment of the newspaper non-reader to learn about FREE Distribution. The world of free newspapers/magazines that are home delivered or available for FREE at retail outlets. What did I learn from those 2 experiences? There was a lot of money being spent on wasted distribution but the cost per 1000 was rather low because they printed high quantities everything.

This pushed me to more of a targeted message concept. Was direct mail the answer? Nope! The cost per piece (including postage) was astronomically high and by the time you pulled them from your mailboxes with 10 to 20 other pieces, I found that was still not the answer.

Then along came the Internet and e-mail! After that, websites and e-mail templates that you could use to build targeted information that people value. You could send e-mails with links to resource web pages where you could share important resource information or even sell a product. But you know, even that gets cumbersome after awhile. (Are we spoiled compared to the past or what?)

During the past month, I spent some time helping my wife, Mary Kennedy build a blog
(Mary Kennedy's Blog) for her RE/MAX Real Estate business here in Las Vegas on ActiveRain.com. I found this casual environment to be very refreshing. A place where you can organize specific information for targeted groups. (Buyers or Sellers, East Coast, West Cost or even Middle of the Country. Include States, Cities and Communities). You can even write some good things about yourself or thoughts so people get to know you better.

In the Promotional Ideas From Kennedy Advertising blog, my goal is to gather information, based on your feedback, and organize it in such a way that it easy to access right from here. I continue to be excited about the future and your feedback is always encouraged.

John Kennedy
Kennedy Advertising
Kennedy Advertisings Website
888-725-4487