Learn the best ways to build Brand Equity with the use of Imprinted Promotional Products. Our blog gives you advice, based on top industry research, on how to order the most effective marketing merchandise. Your goal will be to increase brand awareness within your target market.
Wednesday, December 4, 2013
Looking for a Nice 2014 Custom Imprinted Calendar to Send to Your Favorite Clients near the end of this month?
Friday, July 26, 2013
Custom Calendars Give Your Business Exposure for a Full Year
Wouldn’t it be fabulous to have a marketing tool that gives your company maximum visibility, day in and day out? And what if you only had to think about that marketing tool once a year? It would be like hitting the marketing jackpot—and you can do it with custom calendars.Custom calendars keep your company name top of mind 365 days a year. When your customers receive a promotional calendar, studies show they look at it 1-10 times a day. This means multiple exposures to your brand—every day, all year long.
Plus, even in a digital age, your customers still want printed calendars. Sure, they may have smartphones, but research shows that 50% of them haven’t ever used the calendar function on their phones. Instead, they’re turning their attention to printed calendars.
Promotional calendars have long been one of the top five most commonly purchased business gifts for three main reasons:
- They’re practical. Your customers refer to custom calendars every day at home and at work. In fact, the average person keeps three calendars at home and two in the workplace. They’re useful and appreciated, no matter the style you select.
- They offer can’t-be-beat exposure. Custom calendars offer 365 of advertising. You simply don’t get this kind of exposure with other forms of advertising such as e-mails or newspaper ads. Plus, consider where your customers place their promotional calendar. It likely ends up in a high-traffic, easily seen location in a home or office, boosting the probability that your logo gets seen regularly every day.
- They’re affordable. Custom calendars can pack a punch even if you have a slim marketing budget. For example, many of our calendars are well under a buck a piece. When you consider that your company name and logo are visible 365 days a year, you end up paying pennies a day—or less—for high-impact exposure.
Contact Us Today!
KennedyPromo tip: Be first! Typically, the first calendar on the desk or wall stays put all year, so get a calendar in your customers’ hands before everyone else does. Now’s the time to start your custom calendar shopping.
Wednesday, June 26, 2013
Are we Facing the New Reality In Advertising?
I don't have to tell you that we are in rather disruptive time in the Advertising Industry. As we witnessed a significant percentage one way print advertising migrate to a digital format, we hardly have time to catch our breath as we now face the growing mobile digital era. On top of it, our clients are changing the rules of engagement.
Traditional (One Way) Print and Broadcast Advertisers have been slowly moving towards an interactive relationship with customers through the Social Networks, websites and email. Every time I order something online, I'm asked to take a short survey that usually takes 20 minutes. If I don't participate, they have learned something about me and if I do, they learn even more!
I was at the nations 13th largest newspaper for 23 years up until 1995. Zip Code Targeting to Total Market Coverage were all the rage back then. Wal-Mart, Target and Sears were demanding it and Direct Mailers were beginning to eat away newspaper ad revenues, with Marriage Mail Programs at what many of us considered to be an alarming rate.
So finally newspapers, (dragged kicking and screaming), were forced to redefine their relationship with advertisers. Some have done well and some haven't. The newspaper I left in 1995 had just about 2500 employees. Today! I have been told, by an unnamed source, they are around 1000. I don't know if that's good or bad and I'm not judging... I think it's just the new reality.
So now the question is: Will Ad Agencies and Public Relations firms reinvent relationships with clients? Will they have to provide better ideas and increase the arrows in their quiver to keep clients on board? If you haven't started, you need to or you will lose the business to someone who will. From what I hear, there are many that are already on their way.
You know that at some point, the question will come: How much has to be done in house vs outsourcing to make a respectable profit? That depends on how much control you want to maintain.
One change we have made is that our interactive technology has allowed Kennedy Advertising to form strong interactive relationships with Preferred Service Providers Across the country rather than just in Las Vegas NV and Minneapolis/St. Paul MN.
Today we can design a catalog, product sample or an imprinted promotional item in Las Vegas, print it in Boston for an East coast Mailing and save Distribution Costs. Or we can launch a product fulfillment operation within days of an idea because we have the technology, distribution channel and the relationships built to handle lots of volume in a short period of time. None of what I listed above is really new! Some of you have probably created some of these ideas.
Now! What if you had a single (blind to the public) business partner that worked behind your brand to implement your ideas for you? That's an interesting question that needs more discussion. If I can help you think it through, let me know.
In the meantime:
1. Here some other opinions from some names you'll recognize:
2. Here are 10 Proven Ways to Market Your Clients Website:
3. Direct Mail is out Email is in for Large and Small Clients.
4. Services that will help you improve your value to the client:
Have a Safe 4th of July!
Best Regards,
John Kennedy
Kennedy Advertising
Las Vegas, NV.
Local: 702-324-1334
Toll Free: 888-725-4487
Tuesday, September 18, 2012
SPECIAL PRICING ON 2013 MAGNETIC AD-A-BUSINESS CARD CALENDARS
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| CLICK HERE TO ENLARGE PICTURE |
Order 300 or more at .35 cents per calendar (plus shipping @ $4.00 per 100 pieces) and receive FREE Mailing Envelopes with your order.
Don't need 300 for yourself? Talk to others in your office about going in with you and sharing the cost. After all! The calendars are all the same until you add your Business Card. Offer good through September 30, 2012.
To Order, give us a call at 888-725-4487 or in Las Vegas at 702-324-1334 or send an email to kennedypromos@gmail.com All orders are Debit/Credit Card and processed through PayPal. After your purchase, you will receive an invoice marked paid and a PayPal Receipt.
Wednesday, March 28, 2012
Kennedy Print Solutions
- 1-4 Colors, CMYK Raised or Flat
- 2 Sided Raised
- Business Cards
- Letterhead
- Envelopes
- NCR Forms
- Laser Safe Printing
- Announcements
Offset Printing
- Business and Postcards.
- Flyers and Brochures.
- Rack Cards and Newsletters.
- Posters in both Standard and Custom Sizes.
- Catalogs and Booklets
- Presentation/Pocket Folders
- 40pt Board Printing
- CD Inserts & Calendars
Large Format Printing
- Posters with Lamination and Mounting Options
- Partial and Full Vehicle Wraps
- Window Perf/Film
- Banners with Hems and Grommets
- Decals/Stickers
- Magnetic Signs
- Trade Show Graphics and Wall Menus
- Stand Alone Signs and Banners
Additional Services Include: Foiling, Embossing, Drilling, Cutting, Folding, Scoring, Standard and Micro Perforating (perfing), Numbering, Die Cutting, Padding and Gluing, Stitching, Collating, Booklet Making, Bindery Services, UV Coating (Spot and Flood), AQ Coating, Shipping, Drop Shipping, Blind Shipping and Product Fulfillment and Free Local Delivery in the Las Vegas Valley.
For pricing on any of our Products and Services...... Call us Toll Free at 888-725-4487 or locally in Las Vegas at 702-324-1334.
Monday, February 20, 2012
2012 Pro Baseball Ad-A Business Card Sports Schedules
| Click on the Picture Above to Enlarge |
To see what your favorite teams 2012 schedule looks like, click here and click again on the picture of your teams schedule to enlarge. Must be ordered in increments of 100.
For Pricing and/or to Order, Click Here or drop an e-mail to kennedypromos@yahoo.com or call us toll free at 888-725-4487.
Saturday, July 2, 2011
Customer Acquisition Programs are designed to attract rather than attack your customer.
Do you want to attract and acquire more targeted customers? We know competition to obtain customers is brutal. Traditional Marketing efforts are not always effective in acquiring new customers.
Your first contact to create a positive lasting impression is crucial. Our Customer Acquisition Programs are designed to attract rather than attack your customer. We can show you how to use of imprinted promotional items and the proper delivery systems to achieve higher customer acquisition rates and increase the number of customers you have!
An “automated” program is the only way you can put in place a reliable, measurable, and repeatable method to ensure that you attract the most targeted prospects.
Tuesday, March 8, 2011
Here's a Cutting New Real Estate Promotional Idea!
Here’s a great direct mail promo sent by Holmes and Kennedy Real Estate (No Relation) in New York.
If you think about the economics of real estate sales, it makes a lot of sense to invest in maintaining a relationship with your former clients. Based on the average value of a real estate commission and the average frequency with which your clients move, it’s easy to calculate the appropriate budget to spend on maintaining a relationship with them.
With lots of real estate promotional items to choose from, you may also increase the likelihood of getting referrals as well. Combining a letter and a promotional gift allows you to get your message across today and stay on their mind in the future.
If you like the way that this Idea was Presented, please feel free to share it with others in your Social Network.
You Don't Have to Spend Alot for a Great Promotional Idea!
Tuesday, September 18, 2007
Tipping the Trade Show Scales in Your Favor
Three simple steps can set you apart from more than three-quarters of the competition at your next trade show. You see, a significant majority of exhibitors do not plan to engage attendees appropriately or reward their attention. Even more shocking – 80% of leads are never followed up post-show. So what’s an exhibitor to do?
- Target & Tantalize – Before the show floor ever opens make sure your best prospects and/or clients are engaged. By narrowing your field to the 20% “best bets” among the attendee list, you can offer better bait that will land bigger sales.The most effective pre-show invitations create a two-part dialog. A classic example is a “Main Event” themed promotion that sent key prospects a left-hand boxing glove along with company information and an invitation to visit the exhibitor’s booth. Those who did received the right-hand glove – autographed by Joe Frazier. Sales increased 22% post-show!
- Relate & Reward – Merely putting out a bowl of candies or passing out thousands of pens isn’t going to create the interest and recognition you need to develop a long-term relationship with prospects. Instead, you should tie the promotional products you use at trade shows to your product, service, or brand image. For example, the Louisville Convention & Visitors Bureau hands out miniature Louisville Sluggers when it exhibits. The product is easily identifiable with the city and has collectible appeal.
- Follow-up & Follow-through – Before you ever leave for the trade show, organize follow-up packets that will mail the day you return from the event. Use colorful or dimensional packaging that will stand out in the deluge of mail that awaits attendees post-show.
If you like these ideas, let us help you tailor the concepts to your audience and next trade show. Call me toll free at 888-725-4487, locally in Las Vegas at 702-324-1334 or send us an e-mail for more information or visit us on the Internet at http://www.KennedyAdv.com.



