Who are the Easiest Customers to Sell? The Customers You Already Have! Holiday Gift Ideas from $3 to $18.00

As we spend more time and money figuring out how to Hunt & Harvest New Customers, we tend to overlook the Customers that are the easiest and least expensive to sell: "The Customers we Already Have!" Your current customers that have helped you build the base of your business. They are Loyal! They improve your brand recognition by being your customer on a frequent basis.....They say nice things about you when you provide excellent customer service and they refer business to you. Yet, we tend to unintentionally take them for granted and that can send a negative message.

So what's the best way to recognize Loyal Customer? You don't have to spend very much, because, as you know, it's the thought that counts. There are multitude of Imprinted Customer Appreciation Gifts that we can imprint with your brand and message. In my humble opinion and because I'm known as a simple man, I like to give items that are useful to the recipient. Distribution is also an issue... If your clients list is spread all over the world, you have higher distribution costs then if your clients are in a close geographic area where salespeople can deliver in person. (Another good reason to get out in front of a Customer!) We take all of into account and I have always been able to meet the clients budget.

***Print out a copy of Kennedy Advertisings 2013 Holiday Gift Discount Coupons***

So without further ado, here are my Top 10 Year-End Holiday Promotional Gift Ideas (Priced from $3.00 to $18.00) out of over 350,000 products that I can Imprint on and Distribute to long distance clients or even employees for you.


Photo Frame with a Built in Clock

Envision the benefits of having your company name or logo printed on this picture frame that doubles as a clock. This multifunctional desk accessory includes an LCD clock, calendar, digital thermometer, musical alarm, snooze function, countdown timer and music player. Every time the recipient looks at their family picture, they will see your company brand. Will conveniently hold a 4 3/4" x 3 1/4" photo and takes 2 AAA batteries (sold separately). An ideal gift for and one with a desk it's also a great way to say "Thank You"!

16 oz. Oasis Tumbler

The Oasis Tumbler has a stainless steel design with acrylic accents and is styled with the perfect curves for a comfortable grip. It can hold 16 oz of your favorite fluid, is dual wall insulated, and has a splash resistant sliding lid. Fits most car cup holders. This tumbler is perfect for Promotional use or to give as a Gift. To add a little more value, you could fill the Tumbler with your favorite wrapped hard candy along with a business card. Lids assembled to the Tumbler at no extra charge! Product measures 7 7/8" H x 3 1/4" Diameter in dimension. Available in 4 solid colors!

***Print out a copy of Kennedy Advertisings 2013 Holiday Gift Discount Coupons***

Dopp (R) Chrome Manicure Set

This Manicure set made of soft pebble grain textured leather. Zippered case with top quality brushed metal implements. Included in this set is a cuticle pusher, tweezers, nail file, finger nail clipper toenail clipper and scissors. Due to natural variations in leather, imprint color and texture may vary. If you have Clients and/or Employees who travel, this makes a great gift item.

USB Flash Drives

Add a touch of sophistication to portable data storage with these Capless flash drives. Equipped with Tier 1 chips from Well-known companies and backed by a lifetime warranty, these memory sticks feature up to a 3 color imprint, and free artwork touch-ups. A Large imprint area is available to customize these drives with your company logo for maximum visual impact. Once your client or employee attaches the drive to their key ring, think of the daily impressions they experience.





Power LED Flashlight-130 Lumens

Power LED Flashlight-130 Lumens. The water resistant textured body and anti-slipping design provides a comfortable, secure grip. High Power LED - 160 lumens output. Weather proof. 2 AA batteries. High-duty aluminum material. Product Size: 5" x 1.5".Product Weight: 6.4 oz. Good for in the car, home or office

Maxam 30pc Tool Set

All the tools needed to be Mr. or Ms. Fix-It, this set is a must to have in the home or any repairman company. Each set includes 5-piece hex head wrench set, 6-piece precision screwdriver set, adjustable wrench, 4-piece socket extension, needle-nose pliers, magnetic bit holder, & 10 bits (including hex, Phillips, slotted and 1/4" adapter). These pieces can be easily organized in the included blow-molded case that measures 8 5/8" x 6 5/8" x 13 /4".

***Print out a copy of Kennedy Advertisings 2013 Holiday Gift Discount Coupons***

Belgian Chocolate Candy Handmade Truffles

10 premium handmade Belgian chocolate truffles in beautiful Cirque box with hand-tied ribbon and custom hot-stamp. Create your own truffle assortment option! Certified Kosher also available. Makes an excellent corporate holiday gift or executive giveaway. May contain wheat, peanuts and tree nuts.

Belgio 4-piece Wine Ensemble

Nothing beats a classic and the Belgio 4-piece Wine Ensemble is no different. Complete with stainless steel waiter corkscrew, a classic bottle stopper with rubber grip, a drip ring with felt lining, and a wine pourer; this is the set that will get your party moving and grooving. It's elegantly wrapped in a contemporary retail inspired wooden storage case. Start your special occasions the right way, order your ensemble today.






Lamis Tablet Case

Tablet case. The writing's on the wall ... we've got a promotional product that's fit for your next marketing campaign! Made of soft litchi fabric with a leather-like feel, this stylish case is perfect for tablets and e-readers. Heavy padded casing and soft non-woven lining ensure your device is protected. Includes a zippered closure to keep your valuables secure while on the go. Choose from the 4 classic colors and give a gift that showcases your appreciation.

Extended USB Cell Phone Stand

What a great way to call attention to your brand! This phone stand is great for everyday use and features one USB 2.0 hub with a 36" USB extension cable. The anti-slip pad keeps your phone propped in place. Available in blue, clear or red. You won't miss any important calls or texts with your phone within your sight! Add a custom imprint for a personalized look and stay connected to your valued clients! 5"W x 2.375"H.

***Print out a copy of Kennedy Advertisings 2013 Holiday Gift Discount Coupons***

As I shared at the top, we have over 350,000 Products that we can Imprint your Brand & Message on. We'll Imprinted Your Logo on anything! Need Fulfillment & Distribution? Want a Holiday Card and or Letter inserted along with your gift? We have that too! Contact us today for more information

Are we Facing the New Reality In Advertising?

I don't have to tell you that we are in rather disruptive time in the Advertising Industry.

As we witnessed a significant percentage one way print advertising migrate to a digital format, we hardly have time to catch our breath as we now face the growing mobile digital era. On top of it, our clients are changing the rules of engagement.

Traditional (One Way) Print and Broadcast Advertisers have been slowly moving towards an interactive relationship with customers through the Social Networks, websites and email. Every time I order something online, I'm asked to take a short survey that usually takes 20 minutes. If I don't participate, they have learned something about me and if I do, they learn even more!

I was at the nations 13th largest newspaper for 23 years up until 1995. Zip Code Targeting to Total Market Coverage were all the rage back then. Wal-Mart, Target and Sears were demanding it and Direct Mailers were beginning to eat away newspaper ad revenues, with Marriage Mail Programs at what many of us considered to be an alarming rate.

So finally newspapers, (dragged kicking and screaming), were forced to redefine their relationship with advertisers. Some have done well and some haven't. The newspaper I left in 1995 had just about 2500 employees. Today! I have been told, by an unnamed source, they are around 1000. I don't know if that's good or bad and I'm not judging... I think it's just the new reality.

So now the question is: Will Ad Agencies and Public Relations firms reinvent relationships with clients? Will they have to provide better ideas and increase the arrows in their quiver to keep clients on board? If you haven't started, you need to or you will lose the business to someone who will. From what I hear, there are many that are already on their way.

You know that at some point, the question will come: How much has to be done in house vs outsourcing to make a respectable profit? That depends on how much control you want to maintain.

One change we have made is that our interactive technology has allowed Kennedy Advertising to form strong interactive relationships with Preferred Service Providers Across the country rather than just in Las Vegas NV and Minneapolis/St. Paul MN.
Today we can design a catalog, product sample or an imprinted promotional item in Las Vegas, print it in Boston for an East coast Mailing and save Distribution Costs. Or we can launch a product fulfillment operation within days of an idea because we have the technology, distribution channel and the relationships built to handle lots of volume in a short period of time. None of what I listed above is really new! Some of you have probably created some of these ideas.

Now! What if you had a single (blind to the public) business partner that worked behind your brand to implement your ideas for you? That's an interesting question that needs more discussion. If I can help you think it through, let me know.

In the meantime:

1. Here some other opinions from some names you'll recognize: 
2. Here are 10 Proven Ways to Market Your Clients Website: 
3. Direct Mail is out Email is in for Large and Small Clients.
4. Services that will help you improve your value to the client: 

Have a Safe 4th of July!

Best Regards,

John Kennedy
Kennedy Advertising
Las Vegas, NV.
Local: 702-324-1334
Toll Free: 888-725-4487

A Half Dozen Great Ideas for Giving Promotional Products

The Holidays have passed, but that doesn't mean gift-giving season is over. People love getting promotional products any time of year and for any reason. Imagine your customers’ surprise and delight when you send them a gift smack in the middle of, say, January or May. They’re not expecting it, and it’ll blow them right out of the water.

Here are a Half Dozen Ideas for giving your Customers a Promotional Gift this year.

1. Your customers visited your trade show booth.

Whether your exhibiting or not, you need to have great trade show giveaways. It’s also a nice gesture to send your customers a follow-up gift after the show. They’ll appreciate your thoughtfulness, and it might be just the nudge they need to make a purchase.

2. You want to Thank a Customer for a Referral.

A referral is the highest honor your customers can give you, so it’s a good idea to show them a little appreciation. They've gone out of their way to endorse you, so send them something amazing. A luxurious embroidered blanket or a sophisticated wine gift will wow them—and keep those referrals rolling in.

3. Your Customers Signed up on your Website.

Whether they signed up for a newsletter, special offers or inside information, you can make your website stand out by sending customers a small token of thanks. They don’t have to be big-ticket items to be effective—go for cool notepads or funky pens.

4. It’s Your Customer’s Birthday or Anniversary

Everybody likes to feel like a VIP on their special day, so take the time to recognize your customer’s birthday each year. You’ll be remembered as a company that cares, and it’s all because you sent them a unique promotional product to celebrate their big day.

5. You Haven’t Heard from your Customers in a While.

Everyone’s busy and it can be hard to nurture every business relationship. If some time has passed since your last customer contact, send a small promotional gift to remind them you’re there and ready to work with them. It’ll put your company name top of mind and refresh your customers on what you offer.

6. Just Because.

Oftentimes, the best gifts are those given out of the blue and for no reason at all. By sending your customers a promotional product “just because,” you’re letting them know that you’re thinking of them. Try giving promotional travel tumbler filled with candy or a custom journal and pen combo.

KennedyPromo tip:

Packaging matters regardless of the timing or occasion for your gift, so make sure you present it attractively, whether in a custom gift box or bag. 

Coming to Las Vegas for an Company Event or Trade Show?

If your company is going to be Exhibiting at a Las Vegas Trade Show, or Expo this year, you should let Kennedy Advertising do the Heavy Lifting when it comes to ordering and delivering your Imprinted Promotional Items to Your Las Vegas Hotel or Venue. 

Our Clients tell us that they save time in airports and have more time to focus on Clients and Prospects. Don't forget! All of your shipping is FREE. So you save $$$$ too!

How can you go Wrong?.... You Can't! Here is how to Order!!!!

Whether you prefer to call, email, we are happy to assist you with ordering your Printing and Imprinted  Promotional Products. Call our Customer Service Line at 888-725-4487 or 702-324-1334. We can give you an idea of the lead-time and costs right on the phone as well as assist you with any art questions. Or you can email us and get a quick reply during weekday business hours, 8 AM to 5 PM Pacific Time.

1. PROVIDE YOUR INFORMATION TO US:

Option 1: (the quickest) Call Us! That’s right! Just call us at 888-725-4487 or 702-324-1334. The vast majority of our promotional products can be customized with your logo and there are typically many ways and locations an item can be decorated. We are proud of our experience, so call us and throw your questions our way. You can also email us with questions to KennedyPromos@gmail.com.

Option 2: (the quickest online) Just find the Promotional Products you want Additional Information about on our websites and click the "Request More Info" or the “Quick Request" buttons on the product pages. Fill out the simple form with just your email address and quantity needed and press "Send" at the bottom. This is a nice option when you are in a rush, want to provide minimal details, or perhaps just need to see a sample.

2. SENDING ARTWORK & LOGOS

Art is emailed to KennedyPromos@gmail.com. If you don't have any art at the time, no problem, still submit your quote request and we can work with you on the artwork later. Unless it is a full color imprint, we typically request an EPS Vector art file. NEED HELP with art or TEXT for your imprint? If you do not have properly created art, Kennedy Advertising provides art recreation services!

To Download a PDF copy of these Instructions, Click Here!

3. PAYMENT:

Kennedy Advertising accepts payment through PayPal or we take VISA, MASTERCARD, AMERICAN EXPRESS, and DISCOVER CARD.

4. PAPER PROOF:

With normal production, a paper proof with confirmation of color, imprint, shipping address is either emailed or faxed for your approval. If your order is a rush production, this paper proof is usually waived due to time constraints. Upon paper proof approval, the order is produced and shipped direct to Las Vegas from our affiliated production facility.

5. FOLLOWUP DURING THE ORDER PROCESS:

We provide experience and in house customer service that far surpasses our competition. If you have a question during the process, we are happy to work with you to keep your order moving along. Please call us at 888-725-4487 or 702-324-1334 for any additional information.

6. LOGISTICS

As we mentioned earlier, all of your shipping to Las Vegas and to your hotel and/or venue is FREE. At the time of the order, we will agree on a place to deliver your Promotional Items and/or Printed Matter for the event you will be exhibiting at. It's just that easy!

Thanks, in advance, for printing out this page. By following these really simple directions, you will be left with more time to focus on what you're at the show for.

To focus on Clients and Potential to Clients! Have a GREAT time in Las Vegas.

John Kennedy

Kennedy Advertising

888-725-4487

To Download and Print a PDF Copy of of these Instructions, Click Here! 

Want to Relieve Some Holiday Stress? A few Ideas to Share!

Happy November! The Holiday Season is a great time to celebrate with friends and family and It can also be stressful. Now don't get me wrong, I'm not a curmudgeon.... As I near 60 years old, there is nothing better than having the kids home for the Holidays..... But!!

Let's See! We have an important election next week. If I'm not mistaken, Thanksgiving is a week earlier this year. (3 weeks from today) Besides the family stuff, customers can become easily distracted and if this economy has you grinding to capture new sales, the Holidays do not make it any easier when clients are off of work.

So my goal today is to share some links that will help all of us get through get through the next 8 weeks.

1. This post is written for the entrepreneur, but it can apply to all kinds of people in the workforce. It's an article written by Yanik Silver entitled "The Secret to Getting It All Done at Work and Still Having a Personal Life" 

2. Here are a few iPhone/iPad apps to help you relax. (I guess non-Apple Users don't have stress.) This article, written by Cynthia Boris, is entitled  "Stressed Out? Relax With These 5 Free Apps" 

3. If one of your stresses is worrying about what and how much you are going to eat during the Holidays, Mary and I have discovered that if you prepare recipes from Weightwatcher's website, you are eating healthier and you don't have to be a member to get them. 

4. Now! Like a lot of guys, I don't really like to go to malls and shop. Part of Mary's ritual is to shop for the Holidays so I go along and when she tells me what she thinks we should purchase, I let my thumbs do the shopping. Sites like Overstock.com, and others, offer free shipping so why should we drag bags around when UPS will deliver to our door. To get you started in the shopping paradigm shift, check out "Holiday Apps: 11 Smart Phone Tools For A Sane Season"

5. I have saved the "Best for Last"! If you really want to reduce your stress level for the Holidays, allow me to help with your client year-end gift giving this year. I have over 350,000 Items that I can Imprint, Embroider, Emboss and De-boss with your company message and logo. To share a few ideas, I have inserted 3 digital catalog links below for you to browse through. If you find something you would "LIKE" to buy for clients, I will provide FREE shipping (Like Overstock) to a single destination, for you to distribute, or if you have a list of clients that you would "LIKE" me to ship to, on your behalf, I can't pay for the shipping, but I will give you 20% OFF of the cost of your items if your order before November 20, 2012.

These three digital catalogs offer many different products for you to choose from at multiple price points in order to accommodate any budget. If you need to go lower, call me!

2012 Holiday Gifts Flashlights & Maglite 

2012 Holiday Gifts Canyon Outback Leather

2012 Holiday Gifts Corporate Gifts

That's it for this week! If there is anything that I can help you with, please contact me through LinkedIn or feel free to access my web-links through my blog at http://KennedyPromos.com 

Be Safe and have a GREAT HOLIDAY!

Best Regards,

John Kennedy
Kennedy Promos
Las Vegas, NV.

702-324-1334

Promotional Coasters Help Canadian Beer Company Improve their Eco-Friendly Image

Beer and gardening: While they typically don’t go together, they mesh perfectly in Molson Canadian’s new promotion. The beer company is using plan-table  custom coasters to generate buzz for its Red Leaf Project, an effort to help beautify Canada.

Consumers can pick up specially marked boxes of the brew to snag a promotional coaster, which, when planted and nurtured, will grow into a stately Black Spruce.

This promotional product is a perfect fit for Molson, which is striving for a more sustainable image. The custom coasters boast the company’s signature shades of red, white and blue, and they clearly state the mission of the promotion: To make Canada better, one beer at a time. Cheers to that!

KennedyPromo-Tip: Many promotional coasters, because of their slim design, are excellent for direct-mail campaigns.

Kennedy Print Solutions

Raised and Flat Spot Color and Process Printing

• 1-4 Colors, CMYK Raised or Flat
• 2 Sided Raised
• Business Cards
• Letterhead
• Envelopes
• NCR Forms
• Laser Safe Printing
• Announcements

Offset Printing

• Business and Postcards.
• Flyers and Brochures.
• Rack Cards and Newsletters.
• Posters in both Standard and Custom Sizes.
• Catalogs and Booklets
• Presentation/Pocket Folders
• 40pt Board Printing
• CD Inserts & Calendars

Large Format Printing

• Posters with Lamination and Mounting Options
• Partial and Full Vehicle Wraps
• Window Perf/Film
• Banners with Hems and Grommets
• Decals/Stickers
• Magnetic Signs
• Trade Show Graphics and Wall Menus
• Stand Alone Signs and Banners

Additional Services Include: Foiling, Embossing, Drilling, Cutting, Folding, Scoring, Standard and Micro Perforating (perfing), Numbering, Die Cutting, Padding and Gluing, Stitching, Collating, Booklet Making, Bindery Services, UV Coating (Spot and Flood), AQ Coating, Shipping, Drop Shipping, Blind Shipping and Product Fulfillment and Free Local Delivery in the Las Vegas Valley.

For pricing on any of our Products and Services...... Call us Toll Free at 888-725-4487 or locally in Las Vegas at 702-324-1334.

Are you ready to exhibit at your upcoming Las Vegas Convention?

We hope that you have an outstanding time at your upcoming Las Vegas Convention. As I work with my Tradeshow Exhibitors to deliver high impact Printing and Imprinted Promotional Items to their Hotel or Tradeshow Booth, I get a chance to refine my Checklist for Las Vegas Tradeshow Exhibitors. Here is my latest!

1. Establish goals for your Las Vegas Convention at the outset that includes guidelines for measuring your success.

2. Remember sometimes bigger is just bigger. Over spending at Trade Shows can send potential clients the wrong message.

3. To give yourself plenty of time, order your Printing and Imprinted Promotional Items from Kennedy Advertising in Las Vegas, NV.3 to 4 weeks in advance. How to Order From Us!

4. Choose your attending representatives wisely. Make sure that they share the same company vision.

5. Consider your audience when selecting displays, uniforms, give-a-ways, and booth personnel.

6. Promote your booth in the weeks and months leading up the show, using everything at your disposal.

1. Email Blasts.
2. Social Networking.
3. Direct Mail Invitation to visit Your Booth.
4. Direct phone calls from Sales People to invite attendees to meetings or the trade show booth.

7. Establish booth responsibilities in advance of the show, including schedules and media training.

8. Set up meetings with key clients and prospects, as well as industry media in advance of the show.

9. Once “on the ground, begin “Tweeting, blogging, posting LinkedIn and Facebook updates to keep your customers and prospects who could not attend, up to date on what you’re doing.

10. Obtain a scanner or use your Smartphone to scan the bar codes on the attendees name badges that visit your booth or hospitality suite.

11. Collect business cards of people who visit the booth. Ask permission to email them additional information and/or add them to your email newsletter.

12. Offer product literature in a convenient fashion, like a CD ROM, instead of sending large folders of information with them.

13. Remember – It’s not just “Party Time” – Keep dinners out and entertainment to an appropriate level.

14. Take advantage of every opportunity see clients, prospects and put on a presentation if you’re asked to.

15. Sponsor an event if budget allows. Ask about having your message included in event emails and web pages.

16. Follow up once the show is over. Don’t let those business cards sit in a drawer. Get that contact information into a database and work those leads until you sell them or they turn cold.

Thanks for reviewing my list! Feel free to leave a comment and if you need any help as your event draws closer, feel free to call on us at anytime.

Best Regards,
John Kennedy
Kennedy Advertising
Las Vegas, NV.
888-725-4487

How do you integrate Imprinted Promotional Items into your Social Media Marketing efforts?

Social Media Marketing is an inexpensive way to expand your business network. Millions of individuals and companies are using the Social Networks today. Marketing your large or small business with social media is an important part of the today’s media mix. Marketing on Facebook, Twitter and LinkedIn seem to be the most popular in my Social Media Circles so far.

Giving your loyal follows, likes and connections, promotional gifts is a profitable way to reinforce your brand while engaging your customers and prospects.

Choosing the right promotional advertising gift will help to ensure you get the best return for your investment. Feel free to browse through our links and catalogs on our blog page. For more information on logistics and pricing, contact us today.

How important are repeat customers for your business?

Finding and serving a new customer can cost up to 5 times as much as keeping an existing customer. Repeat business is usually a very reliable and highly profitable form of revenue.

Our Customer Loyalty Programs (or “Thank You for Your Business” programs) can be customized so that you’re Sales and Marketing force will never forget to thank your customers.

Through the use of Imprinted Promotional Items and with appropriate controls and distribution models in place, you will establish and promote customer loyalty with each and every transaction!

An “Automated” program is usually the best way you can put in place a reliable, measurable, and repeatable method to ensure that you will always let your customers know that you care about their business.