Here’s a creative direct mail promotion that was forwarded to me from a client. A Prudential Realtor sent them ten one cent stamps when the postage rates changed, along with a letter reminding past clients that if they know anyone looking for a new home in the area, she’s always happy to get referrals. This is a Great Inexpensive Promotional Idea, yet thoughtful. Because most people don’t buy new homes too often, it focuses on capturing referral opportunities, which is an effective way to utilize your customer base in real estate.If you like the way that this Idea was Presented, please feel free to share it with others in your Social Network.
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