Our Favorite Realtor Links on Realtor.org

We were at a RE/MAX Central Real Estate Training Session here in Las Vegas last week listening to a presentation on the potential of becoming an International Real Estate Specialist. At one point in the presentation, the instructor spoke  about the available resources (FREE with your Membership) on the National Association of Realtors web site that are rarely accessed. He thought that to be pretty unusual because most Realtors are members, but they rarely access the resources.

It took a minute and than it dawned on me about what a lame ass I am for not taking advantage of the opportunity to take a closer look. Now let me clarify! If you haven't looked at the site either, I am not calling you a lame ass. Just Me! I tend to be a little harder on myself because I pride myself in organizing information that people value. It just kind of ticks me off that the resource is sitting in front of me and I tend to get wrapped up in so many other tasks and this is something that's a given. It's just so...... LAME! OK enough ranting about it! Time to move on!So while Mary was out with clients over the weekend, I decided to login for a closer look and share my Top 5 FREE Resources that you can use to market yourself on the National Association of Realtors Web site or most commonly www.Realtor.org

1. Newsletter content for Home Buyers and Sellers. If you can't spend alot of time writing, or are not very good at it, there is content available for members to use and it's well written.2. NAR Apps and Toolbars The Apps are for your Smartphone and there are Toolbars for Ipad, Windows and Mac based computers. There are also links that will connect you to the NAR pages on the most Social Networks for Real Estate. If you are not linked to them yet. Do it while you visit this page.3. NAR Realtor Benefits This page does have a Marketing component, but you will also see other benefits from FEDEX Discounts to Health or Dental Care. It's a page that is worth a visit if you want to save some money.
4. NAR Web Feeds This pages lists NAR's latest headlines by topic. When you choose to subscribe, the content and resources are delivered directly to your RSS reader. Again, this is good information to share with buyers and sellers. But you have to be a reader. I suggest starting with 1 or 2 feeds. We get enough e-mail!
5. NAR Technology This page brings you up to date on the latest technology available to the Real Estate Industry.

We hope you found this information to be helpful! For more Ideas and Targeted Information, visit the Kennedy Advertising Blog and if we can help you with any Promotional Ideas, please let us know.

You can also visit Mary Kennedy's RE/MAX Central Blog for the most up to date information on the Las Vegas Valley Real Estate market. If you have clients that are looking for a great buy in a warmer climate, send them our way. We'll take good care of them.

Have a GREAT July!

Are you ready to exhibit at your upcoming Las Vegas Convention?

We hope that you have an outstanding time at your upcoming Las Vegas Convention. As I work with my Tradeshow Exhibitors to deliver high impact Printing and Imprinted Promotional Items to their Hotel or Tradeshow Booth, I get a chance to refine my Checklist for Las Vegas Tradeshow Exhibitors. Here is my latest!

1. Establish goals for your Las Vegas Convention at the outset that includes guidelines for measuring your success.

2. Remember sometimes bigger is just bigger. Over spending at Trade Shows can send potential clients the wrong message.

3. To give yourself plenty of time, order your Printing and Imprinted Promotional Items from Kennedy Advertising in Las Vegas, NV.3 to 4 weeks in advance. How to Order From Us!

4. Choose your attending representatives wisely. Make sure that they share the same company vision.

5. Consider your audience when selecting displays, uniforms, give-a-ways, and booth personnel.

6. Promote your booth in the weeks and months leading up the show, using everything at your disposal.

1. Email Blasts.
2. Social Networking.
3. Direct Mail Invitation to visit Your Booth.
4. Direct phone calls from Sales People to invite attendees to meetings or the trade show booth.

7. Establish booth responsibilities in advance of the show, including schedules and media training.

8. Set up meetings with key clients and prospects, as well as industry media in advance of the show.

9. Once “on the ground, begin “Tweeting, blogging, posting LinkedIn and Facebook updates to keep your customers and prospects who could not attend, up to date on what you’re doing.

10. Obtain a scanner or use your Smartphone to scan the bar codes on the attendees name badges that visit your booth or hospitality suite.

11. Collect business cards of people who visit the booth. Ask permission to email them additional information and/or add them to your email newsletter.

12. Offer product literature in a convenient fashion, like a CD ROM, instead of sending large folders of information with them.

13. Remember – It’s not just “Party Time” – Keep dinners out and entertainment to an appropriate level.

14. Take advantage of every opportunity see clients, prospects and put on a presentation if you’re asked to.

15. Sponsor an event if budget allows. Ask about having your message included in event emails and web pages.

16. Follow up once the show is over. Don’t let those business cards sit in a drawer. Get that contact information into a database and work those leads until you sell them or they turn cold.

Thanks for reviewing my list! Feel free to leave a comment and if you need any help as your event draws closer, feel free to call on us at anytime.

Best Regards,
John Kennedy
Kennedy Advertising
Las Vegas, NV.
888-725-4487

How do you integrate Imprinted Promotional Items into your Social Media Marketing efforts?

Social Media Marketing is an inexpensive way to expand your business network. Millions of individuals and companies are using the Social Networks today. Marketing your large or small business with social media is an important part of the today’s media mix. Marketing on Facebook, Twitter and LinkedIn seem to be the most popular in my Social Media Circles so far.

Giving your loyal follows, likes and connections, promotional gifts is a profitable way to reinforce your brand while engaging your customers and prospects.

Choosing the right promotional advertising gift will help to ensure you get the best return for your investment. Feel free to browse through our links and catalogs on our blog page. For more information on logistics and pricing, contact us today.

How important are repeat customers for your business?

Finding and serving a new customer can cost up to 5 times as much as keeping an existing customer. Repeat business is usually a very reliable and highly profitable form of revenue.

Our Customer Loyalty Programs (or “Thank You for Your Business” programs) can be customized so that you’re Sales and Marketing force will never forget to thank your customers.

Through the use of Imprinted Promotional Items and with appropriate controls and distribution models in place, you will establish and promote customer loyalty with each and every transaction!

An “Automated” program is usually the best way you can put in place a reliable, measurable, and repeatable method to ensure that you will always let your customers know that you care about their business.

Customer Acquisition Programs are designed to attract rather than attack your customer.

                                                               
Do you want to attract and acquire more targeted customers?  We know competition to obtain customers is brutal. Traditional Marketing efforts are not always effective in acquiring new customers.

Your first contact to create a positive lasting impression is crucial. Our Customer Acquisition Programs are designed to attract rather than attack your customer. We can show you how to use of imprinted promotional items and the proper delivery systems to achieve higher customer acquisition rates and increase the number of customers you have!  

An “automated” program is the only way you can put in place a reliable, measurable, and repeatable method to ensure that you attract the most targeted prospects.

Consistent and Relevant Targeting of your message is half the battle

Do you want your message to stand out from the crowd? 

Interesting, relevant, useful and on-message Promotional Products can help you open with a splash! Something that GRABS your audience’s attention! Which audience? Accurate, consistent and relevant targeting is half the battle.

Promotional Products provide one of the most effective means of targeting your message to the right audience. You are, after all, handing your product to someone, are you not? No other means of advertising can be guaranteed to last as long as durable advertising, er, we mean, useful, high quality, promotional products. Look around you. Aren’t you carrying around a product with someone’s logo on it? You get the idea...

For more Ideas on how you can use Imprinted Promotional Items to enhance you Social networking efforts, contact us today.

Custom Imprinted Hand Sanitizers! Now as popular as Imprinted Pens

Here’s an astonishing statistic to consider during cold, cough and sneeze season: searches for custom imprinted “Hand Sanitizers” by ASI Distributors, like Kennedy Advertising, jumped 439% for the period between October 2009 and October 2008. That means Custom Imprinted Hand Sanitizers now rival Imprinted Pens as one of the most popular promo items – thanks in part to the swine flu (H1N1).

Only searches for pens – which for years have been the best-selling ad specialty – were higher that period.  In addition, searches for sanitizer products of all kinds jumped by triple digits this past year.

The Centers for Disease Control and Prevention suggests that when soap and water are not available, alcohol-based disposable hand wipes or gel sanitizers may be used to help prevent the spread of germs.

So Attention Human Resource Departments!!!

Do you want to reduce employee absenteeism caused by illness? Purchase Hand Sanitizers with your Custom Imprinted Logo to hand out to employees and clients from your Imprinted Promotional Products Distributor. It’s a great way to let them know how much you care about their health during the cold and flu season.

If you’re not currently working with anyone, give us a call! We enjoy referrals and would be happy to help you.

If you like the way that this Idea was Presented, please feel free to share it with others in your Social Network.