Friday, December 30, 2011

Interesting Statistics to Share on Client Gift Giving this Past Year

How many of you gave gifts to clients and prospects this year? 

According to a recent gift-giving survey from the Advertising Specialty Institute, average spending on such gifts was up nearly 14% to about $30 per gift this year. ASI's survey also found clients aren’t the only ones benefiting from corporate beneficence. Employers who answered our survey say they spent an average $42.52 per employee on “THANK YOU” gifts this year, up nearly 20% from 2010.
The survey shows That gift cards and cash remain the most popular employee gifts, with 38% of respondents planning to give gift cards to employees. Cash bonuses are second, but fell by 8 percentage points to 24% since 2010.

Does corporate gift-giving work? Nearly a quarter of respondents say giving gifts to clients and prospects results in sales and leads, with 27% of those surveyed saying the gift resulted in a referral and 24% reporting generating a lead or a sale.

Other survey highlights include: 
  • Food/beverages are the most commonly cited gift for clients or prospects, with 32% of respondents giving them.
  • Over one-half (52%) decorate their gifts with their logo.
  • The most commonly attributed results of gift-giving are broad, such as a thank you (69%) or generating goodwill (60%).


Here are some of the custom imprinted items that were the most popular for our clients this past year.

What was your favorite gift to give this year? Let me know by posting a comment or e-mailing me here or I'm on Twitter, Facebook or LinkedIn