Monday, January 20, 2014

The Housing Market is Showing Signs of Improving!

The Housing Market is showing signs of Improving, As a real-estate agent, you should be feeling optimistic and ready to implement a full Promotional Program that Targets New Prospects, current clients and former clients plus encourages referrals.

Mailing to Prospects
For reaching out to prospects, give out products that are lightweight and flat for easy mailing. A magnetic calendar fits the bill (and the envelope) and is inexpensive enough for wide distribution. If prospects are thinking about buying, a jotter with calculator/pen combo will allow them to calculate what they can afford and jot down other property notes.

Closing Gifts
A house-shaped “Welcome Home Wooden Collector's Box with Pecan Turtles will make buyers feel right at home as soon as they’ve closed escrow. Another great closing-gift option is a welcome mat, imprinted with the family name. For home buyers who tipple, a bottle of wine is the perfect celebratory presentation.

Keeping In Touch
After the sale, you should keep in touch once or twice a year, so homeowners remember you when it’s time to sell. Again, convenient direct mailers like a calendar/thermometer combo or Fabric Surface Coaster make cost-effective choices.

Referral Rewards
Past clients can also be invaluable for referrals, and you can encourage them with a reward program. Present them with a house-shaped key ring/bottle opener for qualified referrals and a clock/paperweight when the referral closes on a house.

Need some other Gift Ideas? Give us a call! We would be Happy to Help!