Tuesday, March 8, 2011

Here's a Cutting New Real Estate Promotional Idea!

Here’s a great direct mail promo sent by 
Holmes and Kennedy Real Estate (No Relation) in New York.

If you think about the economics of real estate sales, it makes a lot of sense to invest in maintaining a relationship with your former clients. Based on the average value of a real estate commission and the average frequency with which your clients move, it’s easy to calculate the appropriate budget to spend on maintaining a relationship with them.

With lots of real estate promotional items to choose from, you may also increase the likelihood of getting referrals as well. Combining a letter and a promotional gift allows you to get your message across today and stay on their mind in the future.

If you like the way that this Idea was Presented, please feel free to share it with others in your Social Network.

You Don't Have to Spend Alot for a Great Promotional Idea!

Here’s a creative direct mail promotion that was forwarded to me from a client. A Prudential Realtor sent them ten one cent stamps when the postage rates changed, along with a letter reminding past clients that if they know anyone looking for a new home in the area, she’s always happy to get referrals. This is a Great Inexpensive Promotional Idea, yet thoughtful. Because most people don’t buy new homes too often, it focuses on capturing referral opportunities, which is an effective way to utilize your customer base in real estate.
If you like the way that this Idea was Presented, please feel free to share it with others in your Social Network.