Wednesday, April 17, 2013

Google has Changed our World and Helped Save Lives.

In a crisis such as yesterday’s Boston Marathon terrorist attack, people need information about their loved ones—and they need it fast.

With Google Person Finder, they have access to this important information. Google built the tool after the 2010 Haiti earthquake. People can use it to search for someone or provide information. If no information is available, users can create a new record. They can also subscribe to status updates on a particular person, and if updated, they’ll receive an e-mail with new details.

Currently, Google’s Boston Marathon Person Finder is tracking 5,500 individuals. The tool has been used all over the world to reconnect people in post-disaster situations. What a remarkable advancement over the past 10-12 years. We can’t imagine the horror of being there or desperately seeking the whereabouts of a friend or loved one.

Google! We appreciate your helping people track down their friends and loved ones after such a scary and horrifying event.

To the City of Boston! We are praying for you and with you.

Tuesday, April 16, 2013

Rev Up Your Marketing With Promotional Car Sunshades

Big, bold and unmistakable, Promotional Car Sunshades get your logo across loud and clear. When your company name is printed prominently in gigantic, look-at-me letters, the effect is similar to having hundreds of billboards—people see your logo everywhere.

What makes Promotional Car Sunshades such powerful marketing tools? They move. Wherever recipients park their vehicles and pull out your imprinted sunshade, your logo gets seen. This exponentially extends the reach of your marketing message.

Promotional Car Sunshades have huge imprint areas, so take advantage by imprinting your logo, company name, phone number and web address. If you want to promote it, there’s room on the sunshade.

Here’s a look at the main types of promotional Car, Truck and SUV Sunshades:

Pop-open car sunshades. This type of sunshade features one or two panels that fold up for easy storage, and then pop open for maximum sun protection.

Accordion-style sunshades. Your customers can fold these out and put them in the windshield when they park their vehicle. It doesn't get easier!

Insulated Sunshades. This style of sunshade reflects more of the sun’s rays, keeping vehicle interiors cooler. They have a high-end look, and they’re durable, typically lasting for years.

Roller Custom Car Shades. These help reduce the temperature inside the vehicle and block sun rays from passengers’ faces. They’re ideal for side and back windows, and because drivers typically install them and leave them up, your company gets year-round exposure.

Few marketing ideas have the same amount of intensive, consistent exposure. Promotional Car Sunshades can make an impression on hundreds of people a day. In one month, your company could possibly gain exposure to hundreds of thousands of people—all with one promotional car sunshade.

KennedyPromos know-how tip: Promotional car sunshades aren't just used for keeping away the sun’s penetrating glare—your customers also use them to protect their dashboard from the sun’s rays or to block visibility inside the vehicle. They make a practical gift any time of year.

Tuesday, April 2, 2013

"Behind a Successful Man or Woman, there needs to be a Supportive Partner for Life."

As I perused reading material over the past few days, for this post, my wife, Mary Kennedy and I decided to download the Audio Version of Lean In: Women, Work, and the Will to Lead. by Sheryl Sandberg, the COO of Facebook.

We listened to the book on the way back from visiting our daughter, Layne Kennedy, in Los Angeles last weekend. If you've never listened to an Audio Book, it's kind of fun when you're traveling and it makes the time fly.

I thought the book was very thought provoking and way past due. I especially enjoyed the section on how important it is for Women(and Men for that matter) to pick a good partner that's supportive in whatever endeavor each partner aspires to throughout their life.

The old saying that "Behind a Successful Man there is a Woman" needs to be updated to say "Behind a Successful Man or Woman needs to be a Supportive Partner for Life."

After listening to the book and watching Ms. Sandberg's interviews on the Television and Internet during the past week, Mary and I spent some time talking about Women in the Workplace issues of today and agreed on how fortunate we were to find and support each other for nearly 35 years. (I guess some would call that back in the dark ages)

Obviously the road was quite different back then. After I left the traditional corporate life at the Minneapolis Star Tribune in 1995, I joined Mary and we ran our Specialty Advertising business together in Minneapolis, until we moved here in 2001 and Mary added her Real Estate business 
to the mix in 2004.

With both Paul 
and Layne in college that year we entered the world of empty nesting and realized we had diversify as the college bills started rolling in.

2004 and 2005 were very good years, for us, in Las Vegas Real Estate. 2006 is when the character building, as the market turned down, began for both of us. Mary stepped up her game through a really tough Las Vegas Valley Real Estate Market and has grown into a great Realtor and the best partner anyone could ask for.

I encourage everyone (man or women) to read or listen to Ms. Sandberg's book and when you get to the point of picking that special partner for life, I hope that special person will make you feel as fortunate as I was on that blind date way back in 1978.

Hopefully Mary would say the same about me... (Of course that kind of depends on the day!)

The last thing is... If you have not seen the Pepsi Test Drive Commercial with Jeff Gordon video, kudos the Ad Agency! It's up to and over 29 million hits so far on YouTube and is hilarious.


Best Regards,

John Kennedy
Kennedy Specialty Advertising

Las Vegas, NV.