Tuesday, December 21, 2010

Local Business Event Lets the Dogs Out

For six years, the Thanks With Franks event in Newton, IA, has provided local businesses with the opportunity to give back to the community and get their name out to locals by handing out free hot dogs. But as just one of 35 businesses participating this year, Newton Manufacturing decided to make a splash with "Walking Dogs," which incorporated promotional products and caught attendees' interest.
The Walking Dogs consisted of small Doritos bags filled with hot dog slices, chili and cheese, closed up with a branded paw-shape clip (donated by industry supplier Evans Manufacturing) and a "leash" for the Dog – a branded lanyard (donated by supplier Fields Manufacturing). Members of the Newton Mfg. team cooked the food and assembled the Walking Dogs onsite.

While the team expected the 300 Walking Dogs they had prepared to be enough to last for the full two hours of the event, the line at the Newton Mfg. booth (specially designed to resemble a doghouse straight out of a Peanuts comic) quickly grew – within a little more than 30 minutes, all the Dogs had been given away.

"The line went to the other side of the street – about 120 feet," says Dan Livengood, senior sales and talent acquisition manager for the western region of Newton Mfg. "It was such a hit, and what was cool was that very little money was spent – we only had a $300 budget to do this."

Besides giving a free lunch to the locals and getting their names out to the community, the 35 companies also accepted donations for local nonprofit groups, including the Newton Dog Park and Parents As Teachers.

According to Livengood, not only did Newton Mfg. raise money for the charities and awareness of its company, but, "We tied for first place for best recipe and campaign."

Kleenex Lets Consumers Give the Gift of Softness

Just in time for flu season, Kleenex rolled out its “Softness Worth Sharing” promotion that invites consumers to send a free small box of the facial tissues to a friend or loved one. By entering their name, address and e-mail address on the company's website (and opting in or out of Kleenex's e-mail list), the consumer can have a colorful Kleenex box mailed out with a personal 50-character message.

The campaign aims to not only boost the number of members on Kleenex's e-mail list, but also to promote the brand – and its softness – during flu season."Time and time again we have seen that softness is the number-one thing people want in a tissue," says Ken Champa, a member of the Kleenex brand marketing team. "We know that when people experience something great – like the softness of a Kleenex-brand tissue – they’re naturally inclined to share it, and we want to make that sharing fun and easy."

The program kicked off on September 26 and runs through March 31 at www.kleenex.com/softnessworthsharing. Kleenex is raising awareness of the program through national print and TV ad campaigns, online advertising, blogger relations and more than 900 in-store promotions. As of mid-November, the company had already sent a whopping 580,000 care packages throughout the country.

"We have been thrilled that so many people have not only had an opportunity to experience the superior softness of our tissues, but enjoyed sharing them with others," says Champa. "We hope to reach all of those seeking relief from their symptoms by providing an incredibly soft tissue and the warm feeling that you get from sharing something great with your friends and family."