Saturday, July 14, 2012

Promotional Coasters Help Canadian Beer Company Improve their Eco-Friendly Image

Beer and gardening: While they typically don’t go together, they mesh perfectly in Molson Canadian’s new promotion. The beer company is using plan-table  custom coasters to generate buzz for its Red Leaf Project, an effort to help beautify Canada.

Consumers can pick up specially marked boxes of the brew to snag a promotional coaster, which, when planted and nurtured, will grow into a stately Black Spruce.

This promotional product is a perfect fit for Molson, which is striving for a more sustainable image. The custom coasters boast the company’s signature shades of red, white and blue, and they clearly state the mission of the promotion: To make Canada better, one beer at a time. Cheers to that!

KennedyPromo-Tip: Many promotional coasters, because of their slim design, are excellent for direct-mail campaigns.
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