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Monday, July 29, 2013
Top Five Reasons To Give Corporate Holiday Gifts
the holidays fast approaching,’tis the season to think about corporate holiday gifts.They’re one of the most effective ways to polish your company’s image
and earn your customers’ loyalty going into the New Year.
Plus, your clients, associates and
business partners are likely expecting at least a little something from
you. If they’ve worked with you all year, the gesture of a business holiday
gift shows you value the relationship—you’re not just in it for your benefit.
Think your customers won’t take note
if you send them a luxurious embroidered blanket or a ribbon-tied box of
gourmet brownies? Oh, they’ll notice. And what’s great about business holiday
gifts is that it doesn’t matter what the gift is, as long as it’s
thoughtfully selected. Whether you give something sparkly or sumptuous,
exciting or elegant, your customers won’t forget it.
2. Highlight your company’s core
What’s at the heart of your company:
ingenuity, tradition, forward-thinking, a commitment to quality? Your corporate
holiday gifts can express these values in a tangible way. When you give your
clients a meaningful, carefully selected gift, it leaves a lasting impression
on them and speaks volumes about your business.
3. Show your appreciation.
Business holiday gifts aren’t about
blasting your brand to recipients—they’re about expressing your gratitude for
their business. Your company wouldn’t exist without your customers, so say
thanks with personalized gifts. Consider your audience and give them something
they’ll be genuinely happy to receive.
4. Strengthen your brand.
Business holiday gifts are a
win-win: you’re gifting something special to your audience, and you’re getting
your name out there, too. Just keep it subtle with your branding so your gift doesn’t
seem insincere. Try using a tone-on-tone imprint or color scheme that
coordinates with your logo for more understated branding.
5. Solidify your business
Start the New Year off on the right
foot with your valued customers by giving them well-chosen corporate holidaygifts. It shows that their business is important to you and that you’re
committed to working with them in the coming year. The key is to choose
something special—you don’t want to select promotional items you normally give.
This is the time of year to wow them.
The holidays can be a magical time
of year for your marketing and your brand when you give corporate holiday
gifts. Whether you aim to impress or you simply want to send season’s
greetings, your audience will appreciate the gesture, and you’ll be
establishing an emotional bond that will last long into the New Year.