Learn the best ways to build Brand Equity with the use of Imprinted Promotional Products.
Our blog gives you advice, based on top industry research, on how to order the most effective
marketing merchandise. Your goal will be to increase brand awareness within your target market.
Monday, January 20, 2014
The Housing Market is Showing Signs of Improving!
The Housing Market is showing signs of Improving, As a real-estate agent, you should be feeling
optimistic and ready to implement a full Promotional Program that Targets New Prospects, current clients and former clients plus encourages referrals.
Mailing to Prospects
For reaching out
to prospects, give out products that are lightweight and flat for easy mailing.
A magnetic calendar fits the bill (and the envelope) and is inexpensive enough
for wide distribution. If prospects are thinking about buying, a jotter with calculator/pen combo will allow them to calculate what they can afford and jot down other property notes.
After the sale,
you should keep in touch once or twice a year, so homeowners remember you when
it’s time to sell. Again, convenient direct mailers like a calendar/thermometercombo or Fabric Surface Coaster make cost-effective choices.
Past clients can
also be invaluable for referrals, and you can encourage them with a reward
program. Present them with ahouse-shaped key ring/bottle openerfor qualified
referrals and a clock/paperweight when the referral closes on a house. Need some other Gift Ideas? Give us a call! We would be Happy to Help!